Where it actually started
The idea for Lumberjack didn't come from a strategy session. It came from a job for a client called Safer Together. The footage they sent through was theirs and some shot on a phone and some shot by a pro and we chopped it up and made something out of it. That's the job. Get some footage, find a story and make an edit.
The realisation
Doing that job made something really obvious. There was a whole market of people sitting on footage like that, footage that wasn't shot for the ad agency treatment but still deserved a proper edit. It felt like its own thing, so we gave it its own name. Lumberjack.
Twenty years in, still the same job
Someone has footage. It's not perfect. We make it good anyway. What's changed is that you don't need to come through an agency to get it. You can just come to us directly.